Final Reports

Download the Final Report, Haldimand County, November 2007

Download the PowerPoint Presentation to Haldimand County Council, November 19, 20007

Please note that a final report covering all three participating counties (Haldimand, Norfolk & Elgin) is in the draft stage and will be released shortly.

Why implement the PRTD Framework to assess tourism in Norfolk Elgin & Haldimand?

To provide a blueprint -- a strategic, integrated plan -- for tourism growth, development, investment and successful partnerships for the areas of Haldimand, Norfolk and Elgin. This process will help analyze and give us base data to benchmark some areas of improvement for the future and work more collaboratively towards a visitor /customer-first
philosophy in destination development in attracting and retaining tourists to our towns and counties in the future.

It will enable us to know our development, infrastructure, training and investment needs. It will define our strengths, product clusters and identify our major trip motivators and markets for each individual area as well as collectively. The process will foster greater communication, networking and industry relations within the tourism sector, business community and with several levels of government.

The Framework

The Framework will help answer and clarify:

Upon Completion

Upon completion of the Framework, we will have:

• A comprehensive inventory of tourism assets.
• A common understanding of our tourism demand generators.
• A foundation for a tourism development strategy including recommendations for future growth and sustainability.
• A benchmark to measure tourism performance and market position.

Completion of the Framework will also allow us to:

The Benefits for You

What are the benefits for you?

• A sustainable, competitive tourism product in our area.
• A strategic direction to improve products and services.
• An expanded network of tourism stakeholders.
• A clear understanding of our tourism industry to help you make better business decisions.

We Can't Do It Without You

How can you get involved?

As a Committee Member you can:

• Act as an ambassador for the project and provide direction and guidance.

As a Business Owner you can:

What is the Premier-ranked Tourist Destinations (PRTD) Framework?

The PRTD Framework was developed for regions across Ontario to help them distinguish themselves in the tourism marketplace. Developed by the Ontario Ministry of Tourism, the program has been highly successful in helping other destinations develop strategic action plans for tourism development. Industry sector surveys will be distributed. Your assistance in completing these surveys will allow us to evaluate tourism in Norfolk, Elgin & Haldimand and help us plan for the future.

Initiation and completion of the Premier-ranked Tourist Destination Framework is a significant undertaking that requires commitment, leadership and resources from all tourism stakeholders.

Your commitment is a critical factor to the success of this project. We can’t do it without you!

For more information, contact:

Haldimand County Tourism
Phone: (905) 318-5932 ext. 231
E-mail: tourism@haldimandcounty.on.ca
Web: www.tourismhaldimand.com

Norfolk County Tourism & Economic Development
Phone: (519) 426-9497
E-mail: tourism@norfolkcounty.on.ca
Web: www.norfolktourism.ca

St. Thomas - Elgin Tourist Association
Phone: (519) 631-8188, 1-877 GO ELGIN
E-mail: sightsee@elgintourist.com
Web: www.elgintourist.com

View the PRTDF Brochure (424 KB)

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